ivi TV’s legal offering, in conjunction with a legal movie-on-demand site like Netflix, for example, can literally save hundreds of dollars a year with its $4.99 monthly cost, in comparison to the average cable TV bill of $71.00. With more content available than Hulu, ivi’s service fuels a rising cord-cutting trend among many consumers looking for content they want to view directly from the Internet instead of through costly cable television subscriptions. The downloadable application offers retransmission of live broadcast TV signals from NBC, CBS, ABC, Fox, ABC, PBS, CW, Telemundo, and many more. ivi TV delivers what we’ve all been waiting for - live TV on the Internet. Bringman says his company also has an iPad app in the works, but that one will require a $4.95 monthly fee.After launching only two weeks ago, and simultaneously setting the broadcast and entertainment industries abuzz, ivi TV (pronounced ivy) now turns its focus to its primary goal - attracting consumers who seek relief from paying high cable TV bills and more freedom regarding how and where they watch TV. UPDATE: Ivi’s Hal Bringman wants us to know that in addition to Seattle, his service also offers streams from New York broadcast stations, and will start offering from L.A. On the other hand, since FilmOn is getting to the iPad over the free Web, instead of an Apple-approved app, I’m not sure how Jobs could stop the transmission. Steve Jobs has big plans for the TV business, but they generally involve working with the networks and studios so that they can charge money for their shows on his devices. Meanwhile, it will be interesting to see how Apple plays this. Ivi and FilmOn have been out for several weeks, but a note from industry analyst Rich Greenfield ( registration required) this morning is going to increase the attention the two companies have been getting. The networks, of course, will work very, very hard to shoot down that argument, for obvious reasons. They’re also suing ivi.TV, which is doing something similar with feeds from Seattle TV stations.īoth FilmOn and ivi are arguing that they’re within their rights based on an interpretation of FCC rules that allow “ secondary transmissions” of broadcast signals. How is this possible? It shouldn’t be, according to the networks, who are suing FilmOn and founder Alki David. But it’s still very easy, and while FilmOn has said it would charge for the service, it’s free for now. You can also get FilmOn via a conventional PC, but that requires a download, so it’s not quite as convenient. This screenshot of NBC’s “Today Show” isn’t very exciting, but it is current–I took it a few minutes ago. It’s incredibly easy, and it’s a very high-quality feed, with very little lag. You can also get a few cable channels, like Time Warner’s CNN International, as well as a couple of porn feeds. TV stations, which means you can get whatever NBC, ABC, CBS and Fox are broadcasting. You can get it right now, by heading to, where you can get streams of several local L.A. So this is exactly what they don’t want: Free, live streams of their stuff delivered to your iPad, via the browser. The broadcast networks only put their stuff on the Web under very specific conditions.
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